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Many think of a website redesign as a daunting, time-consuming, and expensive task. However, it doesn’t have to be any of those things. Updating your business’s website can have many benefits. It can improve the experience of your users and better serve their needs, make your site more up-to-date or visually appealing, improve the display … Continue reading BENEFITS OF A WEBSITE REDESIGN →

In today’s web world more and more people use mobile device to both surf and find who and what they are looking for. Folks do everything from checking out their social media, logging to read and send emails, and finding the local and national businesses they will make purchases from. All you have to do … Continue reading YOU NEED A RESPONSIVE WEBSITE FOR MOBILE USERS →

I once heard a father telling his son that the best way to make a big decision in life is to ask 50 people for their opinions and then do what your heart tells you. This line of thinking proposes that research should be the first or foremost step of any big decision, and this … Continue reading Gut Instinct vs. Data: Which Is More Important When Making a Business Decision? →

Check out this recent article from on focusing your advertising campaign: The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Fifty-nine percent of ad impressions served across all consumer segments reach their intended audience, according to research from Nielsen Online Campaign Rating (OCR). The … Continue reading Nielsen: Narrower-Targeted Ad Campaigns Perform Better →

If you have an eCommerce business, you probably think that location doesn’t matter. But that isn’t always the case. New research from the Wharton School suggests that real-world factors such as location can actually have a big impact on online businesses. In this instance though, the location that matters is that of the customers rather … Continue reading Hey, Ecommerce Companies – Location Still Matters! →

Is your small business website poised for success? A recent poll asked Internet users what they expect from websites—and meeting their demands is actually pretty straightforward. Here’s what the study, the State of the User Experience Report, found are the most important things customers care about when visiting a website. 1. Website performance: A high-performing … Continue reading The 3 Biggest Factors in Your Small Business Website’s Success →